About Me
My name is Serena Yu, entrepreneurship has been a passion of mine since I was just a little girl. At the age of 10, I started my first summer business - a Snack Shop. Every morning, I would drag a table out in front of our house and sell treats to other neighborhood kids. At the end of each day, I'd excitedly count how much sales I had made. For the next few summers, I continued to sell goodies from my snack shop, and the fire to be an entrepreneur continued to grow.
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After I graduated from college with a Business Management Degree from San Francisco State University, I worked as an Impact Manager at Hollister. I was responsible for running a multi-million dollar retail business and overseeing 50 part-time employees.
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At twenty-five, I opened a full-service beauty salon and managed two hairstylists, a massage therapist, and two nail technicians. As any small business owner knows, you are not only the CEO of your business but also the accountant, marketer, human resources specialist, customer service consultant, and more! Though running the salon was a lot of fun, I made the difficult decision to close after having my daughter so that I could spend more time at home raising my family.
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While being home with my two kids, I continued with my entrepreneurship journey by starting a cold-pressed juice delivery business, an online clothing brand, and by being a fitness coach. Then one day, I was offered a Social Media Manager role with a construction company where I was responsible for managing Facebook ads, creating content for social media, writing newsletters, and graphic design. From this experience, I honed in on my digital marketing skills and expanded my knowledge by taking courses offered by both Facebook and Google. Within a year, I used my multi-faceted digital marketing skills to significantly build & grow our online company brand presence by 2000% and email list from 0- 2700 subscribers. While working as a Social Media Manager, I noticed many established corporations struggling to make a presence online - a must in today's environment. This gave me an idea...what if I could help high-level businesses and contractors successfully incorporate online marketing strategies into their business? A new business idea was born!
In August of 2020, I started Serenity Media & Marketing, a digital marketing agency. Our agency includes a team of young and dynamic individuals, passionate about online marketing. Our mission is to help you increase your brand awareness online through a variety of digital marketing strategies. Whether you are a contractor, property manager, realtor, or mortgage broker, our agency is here to help you reach more clients, gain more sales, and stand out on social media.