What is Email Marketing?
Let's just make it out simple, just split out the 2 words – email + marketing. We are aware about both the words, so we can figure out that some kind of marketing is done through email. Yes that is correct! As we are promoting our business or product or anything through email, can we consider it as digital? So Email Marketing in proper terms can be defined as eminently cogent Digital marketing strategy of sending emails to the customers.
How does it benefit your Business?
How often do you check for your emails? Almost 80 to 90% people check their email inbox on daily basis. Hence this directly proves, that email marketing for your business will let your business to be reached out to maximum customer. If customer finds it out as productive, they are definitely going to visit your website.
· Increases traffic for your website
· Reaching out to maximum customer
· Cost effective
· Increase Brand awareness
· Easy to track and measure
· Automating sales
Note:
· Use productive content which attracts your customer.
· Make sure your email looks neat and effective.
· Use a catchy subject line
· Ask someone out of your business to read it once, so that you can come to know its understandability from customer's point of view.
· Don't opt for long paragraphs, make them short and to point
Tools used for Email Marketing:
1) Constant Contact: One of the largest and fastest growing email marketing service in the world. It is the most easy to use and beginner friendly email marketing service.
2) SendinBlue: A complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
3) Drip: A powerful email marketing platform for e-commerce, bloggers, and digital marketers offering a wide range of tools to make marketing automation, sales funnels, and personalization easy.
4) ConvertKit: A robust email marketing platform for professional bloggers, authors, and marketers which is easy to use and incredibly powerful.
5) AWeber: One of the oldest and most popular email marketing service providers in the world offering a wide-range of tools for small and medium sized businesses to manage their email marketing.
[Tools Reference: https://www.wpbeginner.com/showcase/best-email-marketing-services/]
Adopt this digital marketing tactic to allow your business grow wider.
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